Now that you know where you want to go and who you are... it is time to focus on marketing yourself to the target audience. It's actually not difficult to do if you know what you are doing and you keep track of your work...
- Know your target audience. You've defined your THERE. So, who are the people who are going to hire you for THERE?
- Know yourself. You've defined your HERE. You know what parts of your past experience and technicals skills are more interesting and beneficial for your target audience.
- Be ready at any time to interact with your target audience at any level. Where are they? How do they make hiring decisions? Are you ready at any time to share your story? Through people you know, can you get closer to your target audience? Are you impressively knowledgeable about your target industry? Is your resume updated and ready to go? Are you ready to market yourself at anytime? Do you have your elevator speech should you bump into the right person at the right time?
The steps to marketing yourself are straightforward. Picture layers: YOU in the middle, your technical skills and experience next, packaged by your resume and covering letters, enveloped by how you get those documents to people... surrounded by your network of contacts, finally coated by the BUZZ surrounding you!
